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Saturday, December 18, 2010

Sideways Premium

Just checked out the wine list for the restaurant I'm heading out to tonight. I compared the the retail price and compared to the restaurant price. The mark up on the Pinot Noirs was an average of 500%. The mark up on the Zinfandel was 100%. Humph.

Every major Pinot producer in this country should be sending a heckuva Christmas gift to the author of Sideways, Rex Pickett, this year. They certainly owe him a few bucks.

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