What it's all about

Rummaging through life's couch cushions for topics in the law, economics, sports, stats, and technology

Monday, March 4, 2013

The Narrative of Music (Or Why Music Critics Like Music You Don’t)


Most movies that win or are nominated for Best Picture at the Oscars are, at a minimum, watchable. Crash notwithstanding, if a movie wins the Oscar for Best Picture, it will at least keep you stimulated for 120 minutes. Likewise, the most critically acclaimed TV shows are entertaining. You might not love Breaking Bad or Mad Men, but you likely can acknowledge that as far as TV shows go, these ones are solid.

The dissonance between what is lauded in critical reviews and what is popular in music, well, that gulf is something else.

Here is a block quote from the New York Times’ review of Lonerism by Tame Impala, the most highly reviewed rock album of 2012, according to Metacritic.com. 
Tame Impala saves itself from mere revivalism with 21st-century self-consciousness and, tucked amid the swirl and buzz, touching confessions of insecurity.
Two comments: 1) I have absolutely no idea what this means; and 2) This music criticism has nothing to do with music.  

Here is the band’s most popular song from the album.

Ok, now I get what the New York Times meant by revivalism. These guys vaguely sound like Sgt. Pepper-era Beatles. Or Todd Rundgren. Or something from the late sixties, early seventies. Only problem is, the Beatles were incredibly catchy, even on experimental Sgt. Pepper stuff. Tame Impala’s Lonerism isn’t all that catchy. The chorus is catchy enough, but the rest is kind of blah. Which is why it isn’t all that popular.

Near as I can tell, Tame Impala got top-shelf reviews because it kinda sounds like the Beatles and the vibe of the music feels contemporary. That’s an excellent narrative.

Here’s the first line from (my former employer) All Music Guide’s review of Lonerism.
There's a better than decent chance that, no matter where you are, Perth, Australia is pretty far away, a fact that pretty much makes Tame Impala mastermind Kevin Parker an isolated pop genius' isolated pop genius.
Again, that’s a neat narrative, but it’s also ridiculous. It makes it sound as if Parker gets his music via gramophone records delivered on horseback. In 2012, the most popular song in the world was about a neighborhood in Korea. And the song itself was in Korean, which is a language that has fewer native speakers than Telugu and slightly more than Marathi.

In 2013, it matters not whether you come from Perth, Australia or Gangnam, South Korea.  People all over the world danced Gangnam style. With the exception of a few rock critics, no one danced to Tame Impala. 
Actually, given how great the reviews were for Lonerism, it’s kind of impressive how few people bought the record.

You don’t listen to music because it has a good narrative. You listen to music because it makes you shake your booty, or sing along. Or boil over with emotion. Or because it sticks in your head. Or whatever.  Unless you’re a rock critic, you don’t listen to music because it has a good narrative. 

Unfortunately, I think most music critics miss the point of music criticism, which, by my reckoning, is to figure out whether music is good or not. Too frequently, music critics get distracted by trying to place music into a broader cultural context. That’s a fool’s game, because the broader cultural context can only be understood long after the fact, if at all. 

The gist of this article is not to say that Gangnam Style was the best song of 2012, or that Tame Impala is terrible. It’s to say that music appreciation should be about music, not side-show cultural baggage or narratives of what we should like. 

And you should feel very confident ignoring any music review that doesn’t focus exclusively on the quality of the music. Anything else is just a particularly useless form of storytelling.